Media School

Dhaka    Friday, 29 March 2024

By Sajeeb Sarker

Importance of Quantitative Data

Media School August 28, 2021

Quantitative Research helps to acquire better knowledge and understanding of the social world. In such research, quantitative data is gathered by using quantitative methods applied to observe situations or events that affect people. This methods produce objective data that can be presented through statistics and numbers.

Such data (e.g. age, date, distance, IQ, weight, income, size, preferences etc.) can be used to explain a phenomenon and take better decisions.

Analyzing quantitative data is useful in evaluation because it provides quantifiable and easy to understand results. Also, quantitative data can be analyzed in a variety of different ways.